Stop Smoking London

Quitting is the best thing you'll ever do!

The new bespoke Stop Smoking London helpline service provides regular telephone support from a specialist advisor to help people quit the harmful habit for good.

Roughly 1.3 million people in London smoke with one in three adults wanting to quit.

Whichever borough a smoker lives in, if they want to quit, they can call the national helpline and choose the best support available to meet their needs.

When someone calls the national number - 0300 123 1044 - they’re asked a series of questions to determine the level of stop smoking support they need.

To be eligible for the service, you need to be over 18 and living in a participating borough, currently all London boroughs excluding Harrow and Hillingdon. You’ll need to be a smoker who wishes to set quit date within the forthcoming week or has stopped within last 48 hours and not already using local, specialist stop-smoking services. It’s not aimed at pregnant women.

If they’re from London and meet the eligibility criteria, they’re offered the opportunity to sign up to the specialist telephone-based service. This gives the individual regular phone calls from a stop smoking advisor who will support and motivate them throughout their quit attempt.

The new helpline is part of a London-wide six-month pilot launched in late May 2017.

 

Who is the help line service for?

To be eligible for the service, you need to be over 18 and living in a participating borough, currently all London boroughs excluding Harrow and Hillingdon. You’ll need to be a smoker who wishes to set quit date within the forthcoming week or has stopped within last 48 hours and not already using local, specialist stop-smoking services. It’s not aimed at pregnant women.

What are the main principles of the new helpline service? 

The London Smoking Cessation Transformation Programme is working to the principles of the Stop Smoking Plus Model developed by Professor Robert West of University College London. This model advocates that smokers will be more successful in their quit attempt if they choose their preferred method of stopping smoking rather than being directed to one. There are three routes to choose from:

1. Specialist support: for smokers who need it and are willing to make the necessary commitment – includes face-to-face, the new phone line service and self-help groups (offer varies according to each borough)

2. Stop-smoking medicines: provision of medication for those who want help but not willing to commit to a specialist course – smokers will be directed to local outlets

3. Going it alone: for those who want to stop but don’t want professional support – smokers are signposted to online information, behavioural insight, mobile apps

The new phone service allows people to select the best method for them which could be one of, or a combination of, the methods described above.

 

When can you call the London Stop Smoking service?

Londoners can access the phone support seven days a week - 9am to 8pm Monday to Friday and 11am to 4pm Saturday and Sunday - meaning smokers have the opportunity to speak to a trained, expert adviser when most face-to-face services are closed or unavailable. They are also 20 percent more likely to quit using the service than if they were to go it alone.

 

Who’s running the helpline service? 

The new Stop Smoking London phone service is delivered by NHS Smokefree and paid for by 31 London boroughs. It’s run by advisors who are National Centre for Smoking Cessation Training (NCSCT) qualified and trained to give bespoke stop-smoking advice. They also have access to borough-specific information for the support available in each borough to supplement this service.